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Hello my loyal Avantgardians. Just wanted to share with you one of our newest clients, One Man War (OMW). OMW is gear and apparel that is geared toward the communities that are into ultimate fighting. Similar to how TapOut and other apparel companies have saturated the industry and have broken traditional methods of branding, we wanted to create a stong brand that was unique to their competition, but at the same time appeal to the same audience as well as a broader audience. The concept of One Man War is about how the power and determination of a single person can overcome unsurmountable obstacles. We wanted to avoid the typcial use of a silouetted 'tough' guy or a fist, or any of the other common icons for the industry, so we created a unique symbol. The symbol is formed by the negative space of each initial letter (O, M, and W). Although the symbol can stand on its own, it also works over other icons like seen here with a shield. We are also developing the website and marketing collateral, and will share those as always. Let us know what you think.
Hello my loyal Avantgardians. Just wanted to share with you one of our newest clients, One Man War (OMW). OMW is gear and apparel that is geared toward the communities that are into ultimate fighting. Similar to how TapOut and other apparel companies have saturated the industry and have broken traditional methods of branding, we wanted to create a stong brand that was unique to their competition, but at the same time appeal to the same audience as well as a broader audience. The concept of One Man War is about how the power and determination of a single person can overcome unsurmountable obstacles. We wanted to avoid the typcial use of a silouetted 'tough' guy or a fist, or any of the other common icons for the industry, so we created a unique symbol. The symbol is formed by the negative space of each initial letter (O, M, and W). Although the symbol can stand on its own, it also works over other icons like seen here with a shield. We are also developing the website and marketing collateral, and will share those as always. Let us know what you think.
